SEO refers to search engine optimization, which is the way in which companies try to rank well in the rankings when a customer searches the internet. This is known as organic search results. This differs from inorganic rankings, which are based on paying for high rankings. Meta descriptions are a … [Read more...]

Even though copywriting and content writing are both important for marketing, they are not the same thing. Copywriting is the text that you see in ads, that draws people in to buy your product. Content writing is a more intense type of writing, that includes things like blogs and ebooks. Copywriting … [Read more...]

To be successful with SEO in 2022, it is necessary to keep up with changes. Google regularly updates its algorithm. Over the years, it has paid more attention to high-quality content. Original analysis, topical subject matter, and relevance are all important. Page experience is significant as well, … [Read more...]

When it comes to topical content and evergreen content, both are valuable and have the ability to boost traffic to your website. Topical content is more relevant to the current time and can be updated on a regular basis. This type of content focuses more of current events that are going on and are … [Read more...]

Shopper research is where we get data and research about where consumers find products using social media platforms. Obviously the largest generation of online shoppers and social media users is Gen Z and 57% of them stated that they have discovered new products on social media just over the past … [Read more...]

Sometimes products don't do well, because the company didn't identify the product's target audience - the people who would have a use for the product. These are the people who would connect with the brand, and who marketing campaigns should be directed towards. Target audiences can be based on … [Read more...]

Drip marketing is a strategy where you will create a constant flow of pre-written material and send them to customers and/or potential leads over time. Email marketing is the most common form that you will see these messages written or sent. Typically, drip marketing when it comes to email will … [Read more...]

A search engine's internal algorithm provides users with websites that are relevant to their search terms. The content needs to be high quality in order for a website to rank higher on the search engine results pages (SERPs). In order for the user to have a better experience, the website should be … [Read more...]

A survey conducted in 2022 studied the ideas and behaviors of over 300 marketers. This survey concluded that the majority of marketers actually feel as though sending their clientele irrelevant messages could have some benefit. Unsurprisingly, 63% of consumers interviewed stated that they didn't … [Read more...]

Social media is now one of the platforms that promote the highest level of conversion rates. Having a reputable digital persona presented through various social media sites is almost unavoidable given just how prevalent it is in our society. Unfortunately, many business owners utilize marketing … [Read more...]