Shopper research is where we get data and research about where consumers find products using social media platforms. Obviously the largest generation of online shoppers and social media users is Gen Z and 57% of them stated that they have discovered new products on social media just over the past three months. TikTok and Instagram are the two most popular social media platforms in this area. Most users want to engage with content that is either funny or relatable as it makes them more interested in the product.
- Almost 100% of people follow some type of business on social media.
- About half of the members of generation Z like to use Instagram stories as their source of new products on social media.
- About a third of millenials like to use short videos as a means to finding new products.
"57% of Gen Z have discovered new products on social media in the past three months, and 71% say it's where they most often discover products."