Social digital media unleashed almost an unlimited potential to marketers. The best of all is the fact that investment in these marketing initiatives does not have to break your budget, which makes these platforms especially useful for smaller companies. Building your brand needs to include your presence in digital world. Recent data suggests that 25% of brand followers make a purchase from the brand they follow. Ensure that you make that purchase easy and convenient by including a button to make a sale.
- About 40% of people say that they follow the news by using social media platforms as their main source.
- Social commerce is growing due to the increased use of social media influencers promoting products on their platforms.
- More and more brands are using social media platforms such as instagram to market their products and allow users to buy now simply by swiping up.
"Last week, I wrote about how using video to market your products is a game changer, especially via social media."