Social media is a great way to influence consumer purchasing decisions, and there are different ways to enhance social media marketing. Be attentive to your audience by observing feedback and possibly sharing posts made by your audience. Monitor the market and companies competing against you. Remember to share content that you would want to consume for yourself. As for the content itself. note the different types of content that can be made and schedule your posts ahead of time. Make your posts on the best social networks for your specific company, and make an appropriate number of posts.
- Social media engagement is important because studies have shown that 90% of consumers prefer brands with positive social interactions.
- Brands need to personalize their social media content to capture the correct audience.
- For a more persistent social media presence, brands should schedule their posts in advance to reach their audience at all times of the day.
“In fact, social media plays a central role in terms of decision making for your customers.”