There are quite a few social media trends that you need to be paying attention to in 2022. One of these trends is how social media platforms are becoming a much stronger shoppingplatform than before through shoppable instagram posts and social ads. Social media is also seeing a major increase in the creator economy as many brands are collaborating with content creators and/or influencers. Finally, video content is expected to continue to dominate the marketplace, especially short form videos that were popularized by the app Tik Tok.
- There is a boom that is going on between brands collaborating with different famous content creators and influencers.
- Short form video content is the best type of content on social media and is something that blew up due to Tik Tok.
- There are more and more calls from users for brands to use their platform when it comes to being accountable and being socially aware.
“Since the pandemic started, social media has evolved from a relatively minor shopping platform to a significant economic force.”