Digital platforms provide excellent opportunity for advertising and promotion, and small businesses should understand the full potential of such opportunity. However, it is important to understand how to form your presence in a meaningful and efficient way, as presence by itself is not sufficient. The result should be beneficial along more than one dimension. Ideally, your brand will become a familiar name, it will extend its reach and acquire additional potential customers. It is also important to note that not every platform is suitable for every business.
- Success via social media is not guaranteed. It's best to have a more specific goal than "more sales." A goal such as, to achieve a specific number of followers is more attainable.
- An attainable goal, such as to increase brand visibility can be accomplished via ads generated on Facebook or YouTube.
- A good way to reach a designated follower goal is to employ influencers through Instagram.
"They have a clear goal on what they want to achieve through their social media campaigns."