A search engine’s internal algorithm provides users with websites that are relevant to their search terms. The content needs to be high quality in order for a website to rank higher on the search engine results pages (SERPs). In order for the user to have a better experience, the website should be easy to navigate and have related content. It is important to include title tags and meta descriptions so that users and search engines are aware of what the web page is about. The likelihood of a user clicking on a website is increased if accurate keywords are used to describe the page.
- Zib Digital of Melbourne stresses the importance of strong website architecture and clear navigation.
- High quality content, especially long form content, helps a site rank higher on SERPs.
- Meta descriptions, title tags and accurate keywords tell users and search engines what a page is about.
“Other key factors affecting experience are site speed and responsive design that is optimised for any device or screen size.”
Read more: https://martechseries.com/content/content-marketing/website-analytics/seo-experts-explain-what-search-engines-are-looking-for/
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