There are quite a few different ways that you can boost CTRs from your organic search rankings. There are also a few different ways to understand how your click through rates are performing including average CTR across all webpages and average CTR across all keywords. Make sure that you are adding questions and CTAs within your content as it will get your audience more engaged with your content. Finally, make your SERP results more attractive by using schema.org
- Page titles and meta descriptions should both include the target keyword, questions and calls-to-action.
- Prioritize the optimization of site pages that rank on the first page of search engine results.
- Make note of any changes you make and their date so you can track performance afterwards.
“Optimize the meta tags for the pages ranking on the first page and ranking for keywords with higher search volumes.”