There are quite a few different things that you can do right now in order to boost your rankings when it comes to SEO. The first thing that you can do is look at all of your older content that can be updated with new information and then implement those changes. You also can find a way to get your content placed in a newsletter or a best of list in order to get more eyes on it. Finally, link to influencers in your content as there is a positive relationship between outbound links and search ranking improvement.
- Find unlinked mentions, set up passive monitoring, and request that the mentions be turned into links.
- Make the effort to be included in roundups, weekly newsletters, and “best of” lists.
- Use a tool like BuzzStream to identify influencers and link to the their websites within you own content.
“When you add extra content to your poor performing pages, you’re telling Google to take notice.”