Even though copywriting and content writing are both important for marketing, they are not the same thing. Copywriting is the text that you see in ads, that draws people in to buy your product. Content writing is a more intense type of writing, that includes things like blogs and ebooks. Copywriting is about persuasion, whereas content writing is about information. Copywriting is also often just used for a specific ad campaign, whereas content writing has a longer shelf life.
- Copywriting and content writing are different skill sets that are both necessary for successful marketing.
- Expert copywriters are skilled in the art of persuasion in that they use words to motivate the reader to take action.
- Content writing is usually in blog form and has a longer life, existing indefinitely on a blog or website.
“Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy.”