It's very easy for companies to lose track of all of the content they've created. People get so engrossed in the new things they're doing, they lose track of the things they've already done. But past content is important, and optimizing it can be good for business. This is where content auditing comes into play. With a content audit, you look at your existing content and measure it up against a set of criteria. Not only will this help you see what content assets need to be improved, you can see what you'll need to be doing next.
- You might lose track of old content as you create more, but older content can bring more value if used correctly.
- Auditing your content lets you know what you have and how you might be able to use it.
- You should do a content audit to see what you have, what you still need to create, and more.
"A content audit is the process of creating an inventory of your website’s content assets and analyzing them against a set of criteria."
Read more: https://neilpatel.com/blog/content-audit/