In search engine rankings, the top three results receive 55% of clicks. This is why it is so important to gain one of the top spots. One way to achieve this is to use content hubs. Content hubs aren’t for the regular display new content, as blogs are, but are focused on organization and display of whatever content you have. By putting all content on a certain topic in one place, content hubs demonstrate authority to search engines. They also help visitors with site navigation. A content hub can be created at a new site or on a page with an existing piece of content. Before creating a content hub, choose your central topic and subtopics, then begin the process of ideation. Also remember to track your success.
- Blog posts, infographics and videos are the three types of content that should be in content hubs.
- Content hubs indicate to search engines that a site is an authority on a topic.
- Decide where to place your content hub, then choose a central topic and subtopics.
“A content hub is a great way to show search engines that your site is an authority on a certain topic.”