When a site owner puts together and then puts out material especially wrought with the intent of luring in new traffic, this act is known as content marketing. This type of marketing can take many distinct shapes. Site owners use blogs and email letters, just to cite two examples. The use of social media can also be a successful part of a small business content marketing strategy. A specific example would be the creation of a Facebook page. A useful strategy for content marketers, particularly smaller, so less financially endowed businesses, is to cross-disseminate. That is a blog topic can be described in a video, which can then be added as a visual element in a later blog. Use your social media exposure to the fullest by making use of metric data, often available from the site itself. Such data can help marketers pinpoint where their best customer is hanging out and what she is posting excitably about. Keep interest by always switching up your content types. Use text, graphics and video. Be informational, by interesting and timely. Revisit topics when data emerges. Become the go-to for your topic. Keep refining your persona, that is the individual most apt to be interested in your site topic. Pitch everything to her.
- The traffic-creating content you create for your site, also referred to as content marketing can take many forms. Examples include blogs and email letters.
- You can build a social media presence, for example by developing and launching a Facebook page.
- If you create a blog, you will want to choose an effective blogging platform. Blog regularly with consistency, pitching to the niche audience that matches your site’s stance.
“Content marketing refers to the creation and dissemination of online materials that grow traffic to your website.”