Small businesses, operating on the net, don’t have the reach or tech that the big, bad boys do. But there is one area where the playing field remains pretty level. Content marketing. It’s a concept that refers to distributing in-house created material to lure in greater amounts of traffic. Yes, you can throw a lot of money at it, use tech that has more pixels and AI’s latest and greatest robotic arms and maybe more widgets. But small business can still can an edge. Because at the end of the day its all about creativity and professionalism and know-how. Whatever tools you do have, text, graphics, videos, Shakespearean copywriters, use them. Get on board some social media sites for greater exposure and use the in-house free analytics tools. These can help site owners learn about their target customer, where she plays, when and what she posts. These can aid in the so-crucial ever re-tooling of the persona a site designates as that niche person that fits their pitch. To the extent that time, talent and budget will allow always be super fun and creative. Don’t let the specters of rusty old templates get in your way. Consumers do not like dry, dusty un-sprinkled with fun information anymore than your poodle likes her vitamin unencumbered by peanut butter. When you do get a great idea, use it everywhere. Start an email campaign about it. Use it in a blog, a YouTube video. Refer to the blog in the video. Then use the video in a later blog. This cross-dissemination saves time and creative juices and money. Be smart, be funny, be factual. Be ahead of the curve and on point. Become the go-to internet guru on your site subject. Always pitch to your consumer and you will get her attention and keep it.
- Blogging helps to drive traffic to your site and to establish yourself as an expert.
- Email newsletters can inform your audience about products, news and events, and also promote deals.
- Create a variety of types of content, for example, turn a blog post into an infographic or white paper.
“Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s recognition and building consumer trust, respect, and loyalty.”