Small business owners know that marketing budgets are very limited and something they always struggle with. The imperative is always to do more with less, and inevitably the point is reached where you question the benefit of marketing. Not only that you should not eliminate marketing, but you should actually put a lot of focus on content marketing, although you may feel it provide a good return on your investment. Today, successful marketing strategy for any business cannot be imagined without a strong content component.
- For small businesses with limited budgets, content marketing provides greater returns at lower costs.
- Content marketing is less aggressive than classic approaches, and more interesting to customers.
- Content is ultimately about lead generation, guiding customers through the stages of awareness, consideration and decision.
"When you blast them with sales pitches and promotions 24/7, you can cause a completely opposite effect. They will become fed up. This is not to say that people don’t like a good sale, discount, or promotion. They love it and they will go for it. But you have to balance it out."