Mental selling is the ability to get inside someone’s head in order to motivated them to buy your product. And persuasive language is the key to mental selling. This leads to what is known as neuro copywriting. Neuro copywriting is creating words that become that persuasive language. One technique for neuro copywriting is to use two numbers in headings. Our brains are wired for numbers, and seeing numbers makes information easier to absorb. Another technique is the use of beneficial adjectives – things like free, or cost-effective.
- It’s possible to use psychology to understand your audience and therefore write more relatable content.
- One trick is to use two numbers in a headline, which gives customers a sense of organization.
- Ask questions, use positive adjectives to describe things, and more to write the best content.
“As content marketers, your tool to accomplish that is engaging and persuasive language.”