When using content marketing to build your business, it can be difficult to hold the attention span of your audience. Therefore, you need to utilize every single writing tool that you have access to in order to maintain their attention. Keep in mind the 80/20 rule, which means that while 8 out of 10 people will read the headline copy, only 2 out of 10 will bother to read the whole post. Therefore, there are several tips that can aid in gaining your audience’s attention, such as getting straight to the point. You need to grab the attention of your viewers by being extra specific because your reader will reap the most benefits from specificity.
- The 80/20 rule suggests that eight out of 10 readers will read only the headline, and two out of 10 will read the full post.
- Grab people’s attention by writing content that is useful, ultra-specific, unique and urgent.
- Big words don’t fool anyone; use short sentences and vigorous English.
“That means you have to use every writing tool you can to gain and keep audience attention.”
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