SEO refers to search engine optimization, which is the way in which companies try to rank well in the rankings when a customer searches the internet. This is known as organic search results. This differs from inorganic rankings, which are based on paying for high rankings. Meta descriptions are a part of search engine optimization. And while they are still important, they don’t matter in the way that they did some time ago. It used to be about keywords, but now it’s about compelling content.
- SEO is the way in which websites are ranked, and potential customers will see your site in their search results from search engines, known as organic search results.
- The difference between organic search results, and inorganic search results, is that with inorganic, the placement on the results page is paid for.
- Meta descriptions are still important, but they don’t matter in the same way that they did some time ago.
“There’s a lot that I didn’t know I didn’t know — and as I learned more, it bred more and more questions.”