When it comes to topical content and evergreen content, both are valuable and have the ability to boost traffic to your website. Topical content is more relevant to the current time and can be updated on a regular basis. This type of content focuses more of current events that are going on and are related to the target audience of a specific company or website. Evergreen content stays relevant for a much longer period of time and is SEO optimized to drive traffic.
- People that just casually come and go from your website are not as helpful as those that stay on the pages and look around.
- Topical content is timely, in that it was discovered recently, which can grab a person's attention.
- Evergreen content is the type of information that maintains importance over longer periods of time.
"Topical content focuses on current events or information to deliver targeted and relevant content to visitors."
Read more: https://blog.hubspot.com/blog/tabid/6307/bid/5818/how-to-generate-more-blog-traffic-with-evergreen-content-promotion.aspx
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