One of the best ways that you can boost your SEO results is to simply fix some of your outdated content. When you first start off, you obviously are going to have to do a content audit and you want to delete content that isn’t relevant anymore or isn’t useful to your target audience. There are many ways that you can refresh your old content though such as adding new paragraphs to the content or adding new links and visuals to help spice things up a bit.
- Delete or redirect content that is no longer relevant or not useful to your target audience.
- Older content can be updated by adding new paragraphs, links and visuals.
- Even evergreen content should be reviewed and refreshed if needed.
“If you’re going to take some digital scissors to inaccurate or outdated content, you’ll need to find it first.”