There are quite a few factors that you should think about before you decide to remove some of your outdated website content. The first thing you want to consider is if the content isn't actually useful anymore. You can check that by looking at analytics such as bounce rates as well as time spent on the page. You also want to look at how your content is ranking and what keywords you used. Finally, make sure to review the Google Search Console in order to track your click data over time.
- Test your assumptions before you make a decision on how useful your older pieces of content are.
- Make sure to pay attention to your rankings and then figure out a plan on how to rank higher.
- Review your website traffic and see if you need to make any changes to get your numbers back to where they previously were.
"If you’ve considered the contextual factors, you’ll have a much better basis for evaluating the hit to potential traffic."