Social media is now one of the platforms that promote the highest level of conversion rates. Having a reputable digital persona presented through various social media sites is almost unavoidable given just how prevalent it is in our society. Unfortunately, many business owners utilize marketing strategies that implement an overabundance of AI and optimization within their social media pages. This ultimately leads to a drop in engagement, as consumers are less likely to trust brands that don’t have an appropriate level of trustworthy human engagement.
- Many busnesses recognize the value of doing business on social media, but they don’t always know which social media platforms to utilize.
- When a social media platform is littered with bots, it can alter the value that a company would place on a particular platform.
- With a process known as cross channel optimization, companies can use AI exclusively, to figure out which social media platforms they should use, and distribute funds accordingly.
“However, machine learning can also be used to identify which platform will lead to the highest possible return on investment for clients.”