Drip marketing is a strategy where you will create a constant flow of pre-written material and send them to customers and/or potential leads over time. Email marketing is the most common form that you will see these messages written or sent. Typically, drip marketing when it comes to email will begin with a user signing up via a form. That sends that user into an autoresponder program which is what sends the user the automated emails from that date until they decide to opt out.
- Email drip marketing usually starts with a customer filling out an online form, followed by automated emails being sent out.
- The role of social media in drip marketing has become more common in today’s digital world.
- Direct mail drip marketing has been used for a long time and there have been many advancements to make it easier to manage.
“In the early days of drip marketing, paper mail and flyers were mailed to recipients on a marketing list or after they made initial contact with the business.”