Sometimes, you’ll produce a piece of content that is interesting and informative enough to get lots of people to read or look at it, but which fails to turn that into conversions. When this happens, the first step is to use a tool like Finteza to monitor what people do on your site. You should also … [Read more...]

Everyone experiences content that doesn't do as well as they had originally expected from time to time. In the event of one of your pieces failing, Michele Linn suggests categorizing the content into categories such as high traffic, high conversions, and high search volume. Also take the time to … [Read more...]

Having your product or data widely available in a format that is clear, concise and engaging for consumers is a huge point to keep in mind while structuring your business. In his new blog post, Wren Ludlow encourages you to think beyond email as a means to communicate with consumers, reminds us that … [Read more...]

As discussed in the Content Marketing Institute’s checklist for the creation of useful and valuable content, your prospective audience needs to be able to find your content, read it, understand it, act on it, and share it. Checklists can be enormously helpful in braking down complex tasks, but it is … [Read more...]

What we choose to do on a daily basis, no matter the context, drives our future and how we view ourselves. If you’re a writer, there may be certain tasks you want to focus on over others. In her new blog post, Sonia Simone puts emphasis on preparation with regards to writing copy and content. She … [Read more...]

As the old saying goes, "There is more than one way to skin a cat." Well, there's more than one way to build your WordPress to generate the leads and traffic you want also. 13 WordPress Lead capture tools along with 7 more plugins with minimal cost is sure to help. From positioning options, options … [Read more...]

Over a third of small business owners have some kind of Search Engine Optimization (SEO) strategy, and many others plan to develop one soon. When doing SEO planning, it is important to know how you’re going to measure your plan’s success. Three of the most critical metrics are traffic retention, … [Read more...]

There is lots of content marketing advice out there, and not all of it is good. One of the worst tips is to “just do it” in order to get content out there as quickly as possible at the expense of quality and planning. This can backfire and make people avoid your content in the future. You should … [Read more...]

The biggest social media influencers are often extremely overpriced and unaffordable to most organizations, but this doesn’t matter, because often times the best social media marketing strategy for your organization will center around smaller “microinfluencers” instead. Microinfluencers, who … [Read more...]

The point of resonance is where a brand's needs meet a customer's needs. Its nearly impossible to know the real truth about customers or other businesses, but it is the marketer's job to see that truth from many angles and figure out as much as possible. Businesses thrive by providing products, … [Read more...]