As discussed in the Content Marketing Institute’s checklist for the creation of useful and valuable content, your prospective audience needs to be able to find your content, read it, understand it, act on it, and share it. Checklists can be enormously helpful in braking down complex tasks, but it is important that you make sure all major stakeholders are in the room when the checklist is being written, or you may end up omitting important actions or information from the lists.
- It is a truth that every day that we wake up we have a lot of things to manage and also a lot to learn.
- When a content strategy is great and works, the guesswork has been taken out of execution and that is why the content creation process is effortless.
- Many professionals do not want a checklist and they deliberately resist it because they believe that the work they do is complicated enough to have a checklist.
"A general surgeon, Atul suggests that applying simple checklists to both complicated and routine medical procedures can affect overall success rates and reduce infection and mortality."