Main deliverable of content marketing strategy is creation of relevant and engaging content on a regular basis. As such, the plan should be well laid out and should follow predetermined steps. Research is the first step where you analyze both the target market and your competitors, and decide what works for your business. You should then move towards creation, scheduling and publishing of your content. For the success of your future campaigns, you should audit and analyze the current campaign, to ensure that it produced the results you were hoping for.
- Content marketing begins with research into customer online behaviors and interactions.
- Use a tool to identify relevant and trending keywords which can be used to inform your content.
- Content needs to be promoted on social media and shared on aggregator websites.
"The key to content success is mapping out a full strategy from the beginning"