In order to create content that your viewers find reliable and worthwhile, you must produce articles that they need, rather than ones that they want. You can do this by being a bit more brave with your content creation process, and implementing new techniques that you are less familiar with. This will result in content that is more likely to be be memorable and engaging. You also want to ensure that all of your content is well-researched, even if that means a simple Google search surrounding the topic at hand.
- To regain the trust of your clientele, you need to focus more on what they need instead of what they want.
- Even if you aren't ready for your content to make a massive shift in its demeanor, take small risks to make it memorable to consumers.
- Since online resources like Google make it easy to research content beforehand, it is important to do so for a high level of trust.
"I realized that the company never thought about me – its reader – when it crafted the content. Its only goal was to attract contact information for lead generation."