Everyone experiences content that doesn’t do as well as they had originally expected from time to time. In the event of one of your pieces failing, Michele Linn suggests categorizing the content into categories such as high traffic, high conversions, and high search volume. Also take the time to analyze if the content has what is known as a sweet spot, indicating that it should be revived. A sweet spot is content that includes useful, important content, or information that reflects a specific skill related to your company.
- When using analytics to grade content value, consider if it has high traffic , high search volume and high conversion.
- If the piece being analyzed scores well for at least one if these metrics, it may be worth a retry.
- Another way to grade your content is to place yourself squarely in your target audience’s shoes and ask yourself is this information valuable and relevant to what a browser would need from this site?
“Last month, I wrote about how to reuse, republish, repurpose your high-performing content.”