Having your product or data widely available in a format that is clear, concise and engaging for consumers is a huge point to keep in mind while structuring your business. In his new blog post, Wren Ludlow encourages you to think beyond email as a means to communicate with consumers, reminds us that our platforms need to be user friendly and widely acceptable on all devices and encourages you to add your own personal touch to your content.
- When marketing to your audience, consider more modern means of reaching them beyond common practices like email.
- Since your audience is using all modes of technology, ensure what you offer is formatted to work effectively on each.
- The best ways to grab your audience's attention are to reach them at an individual level, while providing them with out-of-the-box ideas that really catch their eye.
"If I provide a birthday cake to a couple at their wedding or a princess-themed cake to a teenage boy, the experience won’t be good."