Before beginning to create content, take a moment to define your target audience, ask yourself why you want to share your content with them, then determine the value that your content would bring them. This will bring your content into focus. From this point, you can explore creation avenues such as … [Read more...]

Reaching out to customers is essential right now, especially in the time of Covid19 to connect. Daily engagement is necessary, but content you provide isn't always needed. Pick interesting items from places like Flipboard, Feedly, and Pocket to keep the content flowing. Videos are always better than … [Read more...]

In order to grow your following on social media you need to define your goals. What do you want to achieve by being on social media in the first place. Show your followers the human side of you, so you can connect better with them. Get to know who your followers are and what they need from you. … [Read more...]

When it comes to creating a marketing campaign on social media, choosing the right content and optimal platform for it become critical decisions. The most generally used content types are blogs, videos, shared links, images and infographics. They have their own purposes, but serve the same overall … [Read more...]

Digital marketing is something that many businesses try to do themselves, but it is best left to the professionals. Hiring an agency to do this work is easy. The difficult part is choosing which one to hire. In order to do a proper search, define your goals and the outcomes you want to see. This … [Read more...]

In these days of pandemic, marketers are facing an increasing urgency to provide an interactive content as their audience typically has more free time that they cannot spend in the ways they would like to. We social beings, and since social interactions are diminished, we crave for them and look for … [Read more...]

Not every ROI enhancing tool for small business needs to be as flashy as a bling-wearing influencer, or as next gen as an AI software installation. Combining tried and true marketing techniques can go a long way towards creating new revenue streams, providing valuable data and metric details, and … [Read more...]

As a small business owner you want to give your small business its best chance at being noticed. Good SEO ensures that buyers know you are out there, which is a great start. E-mail, direct mail and other types of marketing can also help. However, many businesses are overlooking social media, which … [Read more...]

The main goal for almost all social media strategies is to increase brand awareness. This is because brand awareness will increase your audience and outreach and help you get more eyes on your product and brand. Most marketers view likes and commons as the top sign of social media success, followed … [Read more...]

Social media does in fact affect SEO also known as search engine optimization. When you engage with people on social media, you help build awareness which also helps build an audience. This will cause that audience to visit your website which will help boost your SEO rankings. You also can boost … [Read more...]