Reaching out to customers is essential right now, especially in the time of Covid19 to connect. Daily engagement is necessary, but content you provide isn't always needed. Pick interesting items from places like Flipboard, Feedly, and Pocket to keep the content flowing. Videos are always better than manuals when helping consumers to understand your products. They grasp the ideas quicker. Involve your audience with polls, contests, giveaways, something in which they will be invested. Pay attention to your competition and what is working for them and what isn't. Use Hashtags, but do not bombard and use them in the correct way.
- If you’re struggling to write enough articles, use Pocket, Feedly or Flipboard to curate relevant content.
- Engage with your audience through polls, quizzes, contests and giveaways.
- Buzzsumo lets you keep an eye on competitors and stay a step ahead of them.
"This overview from the team at Salesforce provides a listing of tips to consider, which could help to improve your overall social media approach."