Not every ROI enhancing tool for small business needs to be as flashy as a bling-wearing influencer, or as next gen as an AI software installation. Combining tried and true marketing techniques can go a long way towards creating new revenue streams, providing valuable data and metric details, and creating new and loyal customers. It's hard to beat the outreach of a tweet, or a Facebook post, as it reverberates across the Internet, generating exponential shares and reposts. There is however an important consideration. You cannot be sure if the right person was moved or informed by your tweet. The email from a specific and dedicated campaign does go to the visual radar of its specific intended viewer, however. Moreover, you can know if it was deleted or viewed with just a little extra effort. So while you are not getting the saturation you can get via social media, your seemingly smaller effort is targeted and apt to get viewed by close to 100% of those you wished to view it. This sort of targeted approach is usually easily implemented without breaking the budget. It's also DIY friendly. So, for smaller e-commerce entities without the means to hire a big staff or a tech consultant this means they can get it done well and without extra help. Once started, you want to watch for trends, products and topics that lead to a site visitor signing up for a newsletter, or deciding to follow through on a proffered coupon or email alert. With some wider experience and perhaps some dedicated software, it will soon prove obvious how best to create content and email prose that lures your prospects in.
- You can never be certain if the right person noticed your tweet. You can be certain an email recipient got your email and either deleted it or opened it.
- With analytics in place, you can discover if a particular product or opportunity was significant in a browser electing to get your site's newsletter.
- Unlike more sophisticated forms of marketing, email campaigns and content marketing are easy for small businesses to accomplish unaided.
"Email signups are often the first opportunity for a small business to understand who's on their website, who's following them on social, who's engaging with them online. If you can get a name and an email address you can understand who's interested."