When one is in the world of email marketing, one needs to make sure that he has a good sender reputation. This reputation is as important as the importance of having a good credit score for individuals. When a business has built up a reputation for itself in email marketer, it goes a long way in cultivating the trust of its customers and they would not label that company a spammer or sender of junk emails. One analogy that is worth considering in email marketing that the author thinks is appropriate is that of credit scores for individuals. When the credit bureau wants to give one a credit score, it takes into consideration its spending pattern, credit repayment history, and type of credit that person has taken in the past, along with other considerations. That is why everyone once in a while wants to know what their credit score is and take the time to make improvements to their credit score because the credit score helps one to get good deals while borrowing money. The same goes with the provider of email mailboxes. They have their own set of scores to use in rating email senders. They give a reputation score to an email sender based on their IP address and the reputation of the domain. That is why reputable sources are needed for one to use in checking his reputation score with mail providers.
- When it comes to email marketing, the author states that one needs to maintain a good sender reputation because it is as important as a good credit score.
- No business wants to be labeled as a spammer that is why the reputation they build will help them to avoid that tag.
- The credit bureau gives out credit scores to people based on their behavior which includes their spending pattern, credit repayment behavior, and the type of credit they requested for.
“At Oracle Marketing Cloud, we use a proven triangulation method to understand the reputation-building process and where exactly each of our customers are.”