Email marketing has been a very effective way to get shoppers to spend money at the company's website. An excellent marketing strategy is to send lots of emails offering special deals, free shipping and showcasing products to the customer. An email can be sent every day offering special deals on different products with a time-limit to encourage customers to buy now. Email marketing can be very useful in interacting with the customers, past and present.
- Although Etsy has had some problems since changing its search policy, its recent marketing emails lead to well-made landing pages filled with color and variety.
- EBay’s newest marketing email focuses on a 50 percent discount for Hasbro toys.
- The different emails serve different audiences — Etsy’s is better for people looking for ideas, while EBay’s is better for parents who know what they want to get.
"Email marketing is an effective way to drive shoppers to retail sites, and you can tell a lot about a company’s strategy by looking at the content of its marketing emails."