So, you’ve got this amazing business or announcement page that you’re proud of, but interested parties seem to be ignoring your correspondence. In her new blog post, Ginny Mineo creates an in-depth guide on what elements a newsletter should contain, what purpose it should serve the receivers, a basic outline with goal steps that should be hit with every publication and urges creators to keep their formatting basic. The last thing anyone wants to do is open an email and get spammed with links, pictures or advertisements.
- If an email newsletter is not needed for your marketing, then don’t waste time doing one.
- Email newsletters are often unfocused, so decide on one specific purpose for your particular email newsletter.
- The content of your email newsletter should be 90 percent educational and only 10 percent promotional.
“Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.”