With people using mobile devices more and more for checking email on the go, it is important for marketing emails to be formatted for mobile use. Some ways to make email more accessible for a mobile user are to use less text and more visual content, make the email easy to navigate on a mobile device, and be sure that buttons are easy to see and use. It is always important to check your outgoing email on a mobile device before sending to be sure that it appears as intended.
- Email marketing is a vital aspect in any online marketing campaign, and should be optimized specifically for the reader.
- Focus on using images in mobile email marketing campaigns, and if text is necessary, make sure it's short and to the point.
- The email itself should be clear and visually appealing to engage customers.
"you need to make a mobile email as easy to read, understand, and navigate as possible for a person on the go and reading it off a phone or other mobile device."