As a small business owner you want to give your small business its best chance at being noticed. Good SEO ensures that buyers know you are out there, which is a great start. E-mail, direct mail and other types of marketing can also help. However, many businesses are overlooking social media, which is a prime lead generator and a vast pool of potentially engaged buyers. Moreover, not using social media does not necessarily leave social media denizens with a benign or opaque view of your business. The conversation may have started without you. Getting on board with social media can promote your business, your mission and protect and preserve your reputation. But, what if their are significant road blocks? For example airport managers often run airports that are actually overseen by other cities. These bureaucrats are often uninterested in promoting these far off facilities. Monies are not easily obtained. Budgeting is over-regulated and tight. How do you convince a non-local bureaucrat that a little extra coin spent on social media could generate more business and benefit everyone involved? Blogs, posts and other media shared on social platforms generates a wide audience delivery and a far vaster pool of possible business users than can be generated by most other marketing venues. The more sites you share your blogs and media on the more people see your business and learn about it and share their knowledge about it with others. Much of the grunt work can be done for not a lot of outlay. It is necessary, however, to acquire a social media manager that will allow you to monitor all your social venues through one site. As time passes and you become proficient you may need and value more sophisticated and expensive software that can better help you devise metrics that will aid you in analyzing your engagement returns. If you pick a sector where your business could really benefit from more of a return and highlight that on social media the return could be tremendous. One airport with rental planes was targeting pilots with a need to accrue hours. By engaging a wider pool, available through social media, their rentals went way up.
- As a business owner you can choose not to engage in social media. However, social media is probably already discussing your business.
- Certain business scenarios can make it difficult to get funds to engage in social media marketing.
- Small airports owned by cities other than their locality find themselves often in this position.
“The first action you should take before engaging in online marketing or social media marketing and engagement is to look at what are you’re trying to promote.”