You might have content that you have all the confidence in the world in, but that won't mean anything if you aren't able to distribute it to people. You should distribute it piece by piece instead of distributing it all the same way so that you can reach more of an audience. You can also pay for … [Read more...]

One way to make sure that your content reaches far and wide in search engines is to add backlinks to your content. You can pay for links but Google will often mark those as bad content if they are paid for. There are organic ways to have links. There are three different types of links to consider, … [Read more...]

Many things change over the years, but one thing that stays the same are people and their behavior. If you speak to your customers, they will want to keep coming back to your brand. If you include some free content among all of your content, that will give people the idea that they are indebted … [Read more...]

Content marketing is important for any business because without it, you wouldn't be able to reach your audience in an effective way. If you are wanting to reach your audience, then you will want to get to know your audience on another level. Content marketing used the right way, is the best way to … [Read more...]

Social media can be a valuable platform for generating leads, but this task presents some specific challenges. People who use social media do not visit these platforms for the purpose of transaction. Primary use is to establish connections, get informed or just consume some entertainment. However, … [Read more...]

Personalization is critical for getting the best return on investment of our marketing efforts. We have the data showing what our consumers are using and how much time they spend exploring. We then have to turn that data into personalization that makes the buying experience feel seamless. There are … [Read more...]

Attract phase is the first stage of inbound strategy. There are typically a few common elements you can find across different businesses deploying this strategy, such as content which incorporates keywords or planned strategy for distribution. When content on the website is build around important … [Read more...]

There are quite a few different basic SEO principles that you can implement in order to increase your website traffic. First, make sure to optimize your keywords as this will allow your website to make a greater impact when it comes to Google's search algorithm. Next, use title tags as they allow … [Read more...]

There are quite a few trends that we are seeing with search engine optimization that small businesses need to adapt in order to gain more organic traffic. First, reduce your focus on keywords and search rankings and instead look at behavior data of your users instead. You also need to increase the … [Read more...]

Search engine optimization can be a bit intimidating for small businesses, especially those just starting their online presence and website building. This is unfortunate because it really does not have to be like that. In its essence, search engine optimization makes your website more attractive and … [Read more...]