Attract phase is the first stage of inbound strategy. There are typically a few common elements you can find across different businesses deploying this strategy, such as content which incorporates keywords or planned strategy for distribution. When content on the website is build around important issues that customers are trying to resolve, the strategy should not only result in high number of leads, but the quality of those leads should also be high. This should translate to high rate of conversion.
- Set clear goals so that you can get clear results, and make sure to track your performance so you can adjust if needed.
- Understand your brand and also your target audience so that you can cater your marketing to their wants and needs.
- Make sure that you give your users the best experience possible so that you can keep them coming back for more.
“The attract phase of the inbound marketing methodology is arguably one of the most important phases of this marketing method. This is true for many reasons.”