Sustainability shouldn't just be looked at as a trend. It is important, because putting environmental considerations into your marketing strategy in this day and age, helps you to stay both impactful and socially relevant. Sustainability helps customers to see that you are aware of social issues … [Read more...]

When you think about content marketing, it's not specifically about the brand, but about the brand's target audience. The basis of this is something known as the jobs to be done framework, or JTBD. This is about what the customer is trying to achieve, by using a particular product or service. In … [Read more...]

Social signals refer to things like the likes and shares that a web page receives through social media. There are ways for a company to use these social signals to improve their SEO. First, by knowing who your potential customers are, you can create content that they will find relatable. You can … [Read more...]

In this day and age, businesses are trying to move past their competition by impressing their target audiences. But as they do this, it is important for customers to never lose sight of a customer's search intent. A mistake that is often made is making ad copy all about the company, rather than … [Read more...]

We looked to the experts at Content Marketing World for advice on how content marketers can work together effectively. Chris Blose of Chris Blose Content said you need to give people the freedom to fail. Monica Norton of Yelp recommended gaining a deep understanding of each team member. Carmen Hill … [Read more...]

In this day and age, all companies are needing to act like media companies in some respects. There are so many different pieces to digital content, including audio and video, and it is the marketing practitioners that are tasked with dealing with all of it. Overall marketing strategies currently … [Read more...]

The past turbulent year has led management in a different direction for content marketing. They have learned that you need to do more with less due to a shift in consumer spending. In the upcoming year, there are several ways to aid in balancing content practices and SEO. These methods include … [Read more...]

The best content writers know how to write the content that consumers will want to read. There are several tips to make content writing easier. First, it is important to figure out the best content writing model for a company. For instance, should they have an in-house team of writers, or should … [Read more...]

One of the oldest forms of digital marketing is paid search marketing. When you use paid search marketing on Google, they put you at the top of their search results. One of the strengths of paid marketing is that your ads can be placed in a way that will target the right audience. This target … [Read more...]

Blogs need to be part of any digital marketing plan. Blogs serve multiple purposes. First, their existence increases visibility of the company. And second, they are a means by which people can become more informed about the company. There are several things you can do to overcome the challenges that … [Read more...]