If you want to know what "good content" is, than think about content that will include a good experience to anyone looking for something specific. Everyone wants faster quality content as well as the best quality content. There are four elements that are essential to making good content, the first … [Read more...]

With so many brands out on the market, companies are having to work harder to stand out. One solution is known as niche marketing. Niche marketing is about identifying the narrow subset of customers that your company should target. One of the first things you need to do when developing a niche … [Read more...]

Two of the most important terms in the digital landscape are SEO and SEM. Both deal with attracting customers through search engines. But with SEO, or search engine optimization, customers are attracted organically. With SEM, or search engine marketing, customers are attracted through paid ads. SEO … [Read more...]

As crowded as digital marketing platforms are, it is important to not only have great content, it needs to be optimized effectively as well. And this goes beyond just optimizing for Google. It needs to be optimized for readability by consumers. In general, content optimization is the practice of … [Read more...]

It's very easy for companies to lose track of all of the content they've created. People get so engrossed in the new things they're doing, they lose track of the things they've already done. But past content is important, and optimizing it can be good for business. This is where content auditing … [Read more...]

People often believe that if they set up a website, people will automatically find it and the business will come. But this isn't the case, and over three quarters of business owners admit that they struggle to be seen online. And while many people believe that it is easier for big companies to be … [Read more...]

In search engine rankings, the top three results receive 55% of clicks. This is why it is so important to gain one of the top spots. One way to achieve this is to use content hubs. Content hubs aren't for the regular display new content, as blogs are, but are focused on organization and display of … [Read more...]

Some people think of branding as just being a collection of colors and logos. And while these are important to branding, branding actually involves a lot more than that too. Branding involves creating a uniform perception of a company where all of the elements fit together, and then fit with the … [Read more...]

A buyer journey map is a way to visualize the experience that a customer has had with a company. The steps can include an initial introduction to a brand, the purchase itself, and all of the contacts that happen in between introduction and purchase. These can include things like reading social media … [Read more...]

Every year, google releases new algorithms. And even though people know this is going to happen, it still can be hard for the SEO community. This is because every time the algorithm changes, there is concern that the highest ranking pages will lose their standing. And when these changes come, … [Read more...]