Every year, google releases new algorithms. And even though people know this is going to happen, it still can be hard for the SEO community. This is because every time the algorithm changes, there is concern that the highest ranking pages will lose their standing. And when these changes come, there's not usually any type of rhyme or reason for them - they tend to be random. But marketers can take some precautions so that these updates aren't a big issue.
- Google's regularly-scheduled algorithm updates have the potential to upend your SEO strategies and make you rework them.
- There are some basic steps that you should take right after each algorithm update to keep your SEO up to date.
- You should take a closer look at your metrics, see how different content is performing, and more.
"With every algorithm update comes the possibility that your highest-ranking pages will lose their coveted positions (or that your underperforming pages will be elevated to a top spot on Page 1)."
Read more: https://www.brafton.com/blog/seo/latest-google-update/
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