Google Analytics is one of the best services that you can use for data driven content marketing. Content marketing is used for different things such as educating an audience or trying to sell a product. It can be shared with users in many different ways as well such as email, downloadable content or print newsletters. Google Analytics lets you track how your content is performing with many different metrics. Some of the metrics include overall traffic, time spent on each page and also keyword rankings.
- Google Analytics can help us figure out where we need to adjust our content strategy to get better results.
- Content marketing is used for many different reasons such as to educate an audience and/or sell a product.
- There are many different things that you can share with your audience such as emails, newsletters or downloadable content.
"Tracking your website’s organic site sessions over time is one of the most valuable ways to gauge search engine optimization (SEO) success."