Getting the data for your digital marketing plan is easy, the hard part is knowing what to do with that information. Use the bounce rate to check and see where your highest engagement is and see what the similar themes are. Check to see what keywords are being used when looking for similar businesses to yours. Seeing what your competition is also doing and incorporating their successful strategies is another great way to get going on a new plan.
- Bounce rates will let us know what pages have the highest engagement rates as well as common themes.
- Analytics can let us figure out where the gaps are in our content and help us create new, valuable content.
- Internet traffic is broken down as 56% on mobile, 41% on desktop and 2% on tablet.
“As a content marketer, data and analytics should guide your decisions about your content marketing campaigns and strategies.”