There are quite a few steps that you will have to make in order to develop a data driven content strategy. This content strategy is important is it will allow you to save both time and money while getting the most value out of your investment. The first thing you need to do is develop your framework by defining your goals and analyzing your audience. You also want to optimize your new content as well as repurpose old content that you can share on newer platforms.
- For a data-driven content strategy, define your objectives, research your competitors, and perform keyword research.
- Learn more about your audience’s demographics, purchasing patterns, pain points, and preferences.
- Use SEO to inform your content and optimize it after publication.
“Whether you’re a small business or a large corporation, data should be the fuel that drives your marketing engine.”