Updating old content can be very beneficial regarding SEO as long as you’re updating it at the right time and for the right reason. When you refresh or update your old content you generally will get more traffic and this will help you increase your ranking on the Search Engine Results Page. You want to update your content when you see that it is on the decline to help boost it back up. You can refresh content in many different ways such as blog posts or even transcriptions/podcasts.
- Google pays a lot of attention to EAT: expertise, authority, and trustworthiness.
- Updating content on your most popular web pages brings significant SEO benefits.
- To refresh content, update tables and data, add new graphics, and write an additional paragraph or two.
“The extra time investment required to update new content is often minimal and neglectable compared to the extra value it will produce.”