Content marketers know the value of regular and engaging content, but few of them realize the potential of the content that’s been published on their website in the past. It turns out that, with a little bit of work, this content can be repurposed and play significant role in webpage rankings. Republishing refreshed content and new focus on key words can provide great return on minimal investment. As a part of maintenance, broken and outdate links should also be removed.
- You can improve your click through rate by updating your old content as newer content goes to the top on search engines.
- You want to go back and make sure you are fixing any grammar and spelling mistakes as that comes off unprofessional.
- Go back and update any of your old content that has inaccurate information in it as that will help your search rankings.
“You can also write a compelling headline and description that grabs your reader’s attention and pulls them in. This helps you maintain a strong position in Google’s results.”
Read more: https://neilpatel.com/blog/updating-old-content-to-boost-ranking/
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