There is a method to the SEO madness and lets take a look at that. You first obligation is to get a birds eye view of competitors, your business and your customers. There is something called the PDCA method meaning; Plan, do, check, act. The specifics are pretty self explanatory. You should be more concerned about your content rather then your ranking. The saying to give people what they want is so very true. Make sure you are clear on your customers needs and your ability to meet those needs. You can still use tools for SEO such as keywords as this is what drives customers to your specific content, but altogether you can have a killer site by following simple guidelines.
- Start by knowing what your marketing goals are, then create a plan to see them through.
- Implement the plan and then monitor its performance closely to ensure you stay on track.
- Merge what you've learned through the marketing process with your new strategy for peak optimization.
"Oleg emphasizes the importance of involving all your team silos – including sales, PR, and IT – in the process right from the start."