You will want to use SEO if you're into content marketing as a way to find what your audience is searching for as far as what you have to offer. You can start by figuring out what key phrases you would use to look up something specific. Often, the content with the most relevant data is at the top of the search page, and this is an indicator that they have a strong SEO strategy. There are several benefits of using SEO and one of them is that SEO targets high quality traffic.
- SEO enables your audience to find you when they are looking for information.
- Once you have made your investment in your content, you don't have to keep paying for ads.
- With a strong SEO strategy, you can remain one step ahead of your competitors.
"But in many cases, the sites you see ranking on the first page didn’t get there by accident. They used SEO to help Google understand what their content is about."
Read more: https://www.crazyegg.com/blog/seo/benefits/