There is once again going to be a major shift in SEO as Googles algorithm has changed yet again. Since 2011, Google has told us to prioritize different things regarding SEO . The key to all of this is simply to ignore what Google is telling you and instead prioritize satisfying your users. The best way to do this is to implement the EAT method which stands for expertise, authoritativeness and trustworthiness. This will help determine the value of your website and your content.
- Googles algorithm relating to SEO has been changing basically every single year since 2011.
- The best way to show authority in 2022 is to use the EAT method which stands for expertise, authoritativeness and trustworthiness.
- Some of the best things to do on Google is to earn backlinks, correctly implement HTTPs and understand your users intent.
“The result was that we could obtain good rankings, but in reality, the end-user (the actual human who was searching for the content we wanted to rank) was just an afterthought.”